GEUEL FELIZARDO AUSTE
contact: gfauste@gmail.com
Current Position:
PROFESSOR
Center of Higher Learning
(MBA and PHD Programs)
Philippine Christian University
Masteral program on Tourism and Hospitality
College of St. Benilde- De La Salle University
Previous Position:
2017 POSITION: DIRECTOR OF HUMAN RESOURCES
New World Makati Hotel
Rosewood Hotel Group
RESUMÈ SUMMARY
October 2009 to 2017: Director of Human Resources
New World Makati Hotel
Rosewood Hotel Group
2006 to October 2009: Director of Human Resources
Renaissance Makati City Hotel, Manila
Marriott International
2001 to 2005: Area Director of Human Resources
for Philippines & Vietnam
Marriott International
1998 to 2006: Director of Human Resources
New World Renaissance Hotel, Makati City
Marriott International
1993 to 1997: Director of Human Resources
New World Hotel Manila
1990 to 1993: Director of Human Resources
Hyatt Regency Manila
1986 to 1989: Personnel Manager
Silahis International Hotel
1985 to 1986: Employment and Organizational Development Manager
Procter and Gamble
1982 to 1985: Employment, Training & Development Officer
Westinghouse International
1980 to 1981: HRTD Officer
Filipro (Nestle, Phils.)
1979 to 1980: HR Training and Organizational
Development Specialist
John Clements Consultants, Inc.
1974 to 1979: Product Management Trainee
Institutional Specialist/Territory Manager
Professional Service Representative
Smith Kline and French Overseas Co.
1973 to 1974: Office Administrator
Western Pacific Corporation
1969: Operations Manager (18 years old)
Freedom Broadcasting System
Radio Station DZTA (Tabaco, Albay)
I. EDUCATIONAL BACKGROUND
Ph.D. Candidate, Organizational Development and Planning Southeast Asia Interdisciplinary
Institute (SAIDI): fulfilled all academic requirements under the mentorship of Dra. Perla Rizalina
M. Tayko, PhD., formerly the Dean of SAIDI; presently, the ABAC OD institute Director, Graduate
School of Business, Assumption University of Thailand; SAIDI School of OD (SAIDI Foundation, Inc.)
(MBA) Masters of Arts in Business Administration
Philippine Christian University (Outstanding Case Analyst)
Bachelor of Arts, Humanities; Political Science
Silliman University - PCU-La Salle Consortium (University Scholar)
Swea City High School (12th grader)
Swea City, Iowa, USA
(With special distinction, 1968 American National Honor Society Awardee / American Field
Service International Exchange Program)
Tabaco National High School
Tabaco, Albay
II. RECOGNITION FROM MARRIOTT INTERNATIONAL
a. Nominated: JW Marriott Excellence Award, 2000
b. Awarded: HR Leadership Award, 2002 Asia-Pacific HR Conference
c. Awarded: Helping the Community, 2004 Asia Pacific Conference
d. Awarded: Superior HR Expertise Award, 2005 Asia Pacific HR Conference
e. Accredited member-trainor: Marriott’s IMTN International Management Network
III. INVOLVEMENTS
a. Supporter/adviser, Cancer Warriors Foundation (Bike For Life).
b. Consulting with various organizations wanting to be “good and great”.
c. Consulting thru LinkedIn in the creation/development of mental models of
contemporary business/management concepts and ideas catered to a target audience.
d. Member, Management Board, Shalom Center
e. Recently (October 14 to 18, 2013) accredited/certified by the Department of Tourism
(DOT), as a Third Party Auditor on “Capacity Building On Quality Audit In the
Accommodation Sector” in preparation for the ASEAN Economic Integration in 2015.
DOT under the leadership of Sec. Ramon Jimenez, believes “the tourism sector can
greatly contribute to the ASEAN regional economy, if its attractiveness is accompanied
by quality of service”.
f. Recently (Aug. 1, 2014) conferred with the HR LEADERSHIP Award at the Pan Pacific Singapore Hotel during the “5th ASIA’s BEST EMPLOYER BRAND AWARDS 2014 hosted by Employer Branding Institute, World HRD Congress & Stars of the Industry Group, with CHRO Asia as Strategic Partner & Endorsed by Asian Confederation of Businesses. These awards are presented to Individuals and
Organizations, who have surpassed several levels of Excellence and set an example of being a Role Model & Exemplary Leader.”
g. Very recently (Feb. 15, 2015) received the CHRO ASIA’s 100 Most Talented Global HR Leaders award during the World HRD Congress held at Taj Lands Hotel, Mumbai. The citation reads, as follows: “Believing in the wisdom of the principle of theory and practice, Geuel F. Auste blends his past and present corporate and management backgrounds (i.e. Smith Kline and French Pharmaceuticals, Westinghouse International, Nestle (Filipro), Procter and Gamble, Hyatt Hotels, New World, Marriott, Renaissance and New World Hospitality/Rosewood Hotel Group) with his pragmatic MBA and PhD academic trainings, making and converting his work situation, as a laboratory for time-tested, research-based ideas and proactively, proven concepts and principles for organizations wanting to be good and great. . . . . Because of these rare but privileged and hard-earned corporate involvements, experiences, serving as a firm foundation in consulting with internal and external clients and Geuel Auste’s keen and treasured understanding of human nature and his extra-ordinary ability to teach and mentor both in the corporate and the academe (i.e. Professor in the Graduate Schools), Geuel continuously leverages his analytical interventions and relationship-building as a coach, counselor and mentor to the felt needs of both the governing (authority) and the governed (followership) in the Philippine organizations, thus maximizing their unique strengths to increase organizational potential with end-effect of increasing and contributing to organizational effectiveness and promoting a much- sought, positive culture.”
contact: gfauste@gmail.com
Current Position:
PROFESSOR
Center of Higher Learning
(MBA and PHD Programs)
Philippine Christian University
Masteral program on Tourism and Hospitality
College of St. Benilde- De La Salle University
Previous Position:
2017 POSITION: DIRECTOR OF HUMAN RESOURCES
New World Makati Hotel
Rosewood Hotel Group
RESUMÈ SUMMARY
October 2009 to 2017: Director of Human Resources
New World Makati Hotel
Rosewood Hotel Group
2006 to October 2009: Director of Human Resources
Renaissance Makati City Hotel, Manila
Marriott International
2001 to 2005: Area Director of Human Resources
for Philippines & Vietnam
Marriott International
1998 to 2006: Director of Human Resources
New World Renaissance Hotel, Makati City
Marriott International
1993 to 1997: Director of Human Resources
New World Hotel Manila
1990 to 1993: Director of Human Resources
Hyatt Regency Manila
1986 to 1989: Personnel Manager
Silahis International Hotel
1985 to 1986: Employment and Organizational Development Manager
Procter and Gamble
1982 to 1985: Employment, Training & Development Officer
Westinghouse International
1980 to 1981: HRTD Officer
Filipro (Nestle, Phils.)
1979 to 1980: HR Training and Organizational
Development Specialist
John Clements Consultants, Inc.
1974 to 1979: Product Management Trainee
Institutional Specialist/Territory Manager
Professional Service Representative
Smith Kline and French Overseas Co.
1973 to 1974: Office Administrator
Western Pacific Corporation
1969: Operations Manager (18 years old)
Freedom Broadcasting System
Radio Station DZTA (Tabaco, Albay)
I. EDUCATIONAL BACKGROUND
Ph.D. Candidate, Organizational Development and Planning Southeast Asia Interdisciplinary
Institute (SAIDI): fulfilled all academic requirements under the mentorship of Dra. Perla Rizalina
M. Tayko, PhD., formerly the Dean of SAIDI; presently, the ABAC OD institute Director, Graduate
School of Business, Assumption University of Thailand; SAIDI School of OD (SAIDI Foundation, Inc.)
(MBA) Masters of Arts in Business Administration
Philippine Christian University (Outstanding Case Analyst)
Bachelor of Arts, Humanities; Political Science
Silliman University - PCU-La Salle Consortium (University Scholar)
Swea City High School (12th grader)
Swea City, Iowa, USA
(With special distinction, 1968 American National Honor Society Awardee / American Field
Service International Exchange Program)
Tabaco National High School
Tabaco, Albay
II. RECOGNITION FROM MARRIOTT INTERNATIONAL
a. Nominated: JW Marriott Excellence Award, 2000
b. Awarded: HR Leadership Award, 2002 Asia-Pacific HR Conference
c. Awarded: Helping the Community, 2004 Asia Pacific Conference
d. Awarded: Superior HR Expertise Award, 2005 Asia Pacific HR Conference
e. Accredited member-trainor: Marriott’s IMTN International Management Network
III. INVOLVEMENTS
a. Supporter/adviser, Cancer Warriors Foundation (Bike For Life).
b. Consulting with various organizations wanting to be “good and great”.
c. Consulting thru LinkedIn in the creation/development of mental models of
contemporary business/management concepts and ideas catered to a target audience.
d. Member, Management Board, Shalom Center
e. Recently (October 14 to 18, 2013) accredited/certified by the Department of Tourism
(DOT), as a Third Party Auditor on “Capacity Building On Quality Audit In the
Accommodation Sector” in preparation for the ASEAN Economic Integration in 2015.
DOT under the leadership of Sec. Ramon Jimenez, believes “the tourism sector can
greatly contribute to the ASEAN regional economy, if its attractiveness is accompanied
by quality of service”.
f. Recently (Aug. 1, 2014) conferred with the HR LEADERSHIP Award at the Pan Pacific Singapore Hotel during the “5th ASIA’s BEST EMPLOYER BRAND AWARDS 2014 hosted by Employer Branding Institute, World HRD Congress & Stars of the Industry Group, with CHRO Asia as Strategic Partner & Endorsed by Asian Confederation of Businesses. These awards are presented to Individuals and
Organizations, who have surpassed several levels of Excellence and set an example of being a Role Model & Exemplary Leader.”
g. Very recently (Feb. 15, 2015) received the CHRO ASIA’s 100 Most Talented Global HR Leaders award during the World HRD Congress held at Taj Lands Hotel, Mumbai. The citation reads, as follows: “Believing in the wisdom of the principle of theory and practice, Geuel F. Auste blends his past and present corporate and management backgrounds (i.e. Smith Kline and French Pharmaceuticals, Westinghouse International, Nestle (Filipro), Procter and Gamble, Hyatt Hotels, New World, Marriott, Renaissance and New World Hospitality/Rosewood Hotel Group) with his pragmatic MBA and PhD academic trainings, making and converting his work situation, as a laboratory for time-tested, research-based ideas and proactively, proven concepts and principles for organizations wanting to be good and great. . . . . Because of these rare but privileged and hard-earned corporate involvements, experiences, serving as a firm foundation in consulting with internal and external clients and Geuel Auste’s keen and treasured understanding of human nature and his extra-ordinary ability to teach and mentor both in the corporate and the academe (i.e. Professor in the Graduate Schools), Geuel continuously leverages his analytical interventions and relationship-building as a coach, counselor and mentor to the felt needs of both the governing (authority) and the governed (followership) in the Philippine organizations, thus maximizing their unique strengths to increase organizational potential with end-effect of increasing and contributing to organizational effectiveness and promoting a much- sought, positive culture.”
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PREVIOUS:
Director of Human Resources at New World Hotels
NCR - National Capital Region, Philippines Hospitality
New World Hotels
Director of Human Resources at New World Hotels
NCR - National Capital Region, Philippines Hospitality
New World Hotels
- Marriott International,
- Marriott International, Inc (Lodging Industry),
- New World Hotel Hotel Group
- SAIDI
Experience
Director of Human Resources, New World Hotel Makati City Manila Hotel New World Hotels 2009 – Present (7 years)
Director of Human Resources, Renaissance Makati City Hotel, Manila Marriott International1997 – 2009 (12 years)
Director of Human Resources, New World Renaissance Hotel, Makati City Marriott International, Inc (Lodging Industry)1998 – 2006 (8 years)
Area Director of Human Resources for Philippines and Vietnam Marriott International, Inc (Lodging Industry)2001 – 2005 (4 years)
Director of Human Resources, New World Hotel Manila New World Hotel Hotel Group 1993 – 1997 (4 years)
Director of HRD, Hyatt Regency Manila Hyatt Hotels Corporation 1990 – 1993 (3 years)
Director of Human Resources, New World Hotel Makati City Manila Hotel New World Hotels 2009 – Present (7 years)
Director of Human Resources, Renaissance Makati City Hotel, Manila Marriott International1997 – 2009 (12 years)
Director of Human Resources, New World Renaissance Hotel, Makati City Marriott International, Inc (Lodging Industry)1998 – 2006 (8 years)
Area Director of Human Resources for Philippines and Vietnam Marriott International, Inc (Lodging Industry)2001 – 2005 (4 years)
Director of Human Resources, New World Hotel Manila New World Hotel Hotel Group 1993 – 1997 (4 years)
Director of HRD, Hyatt Regency Manila Hyatt Hotels Corporation 1990 – 1993 (3 years)
Education
SAIDIPhd (candidate), Organizational development and Planning (OD and P)1986 – 1990
Philippine Christian UniversityMBA, Human Resources Mgt.; Marketing Mgt.; Strategic Business Planning
Silliman University; PCU-La Salle ConsortiumAB, Political Science;Humanities
SAIDIPhd (candidate), Organizational development and Planning (OD and P)1986 – 1990
Philippine Christian UniversityMBA, Human Resources Mgt.; Marketing Mgt.; Strategic Business Planning
Silliman University; PCU-La Salle ConsortiumAB, Political Science;Humanities